KATIE GUEVARRA

guevarrakatie@yahoo.com

EDUCATION

Fordham University, Bronx, NY

Bachelor of Arts: Communication & Media Studies, 2014

RELEVANT EXPERIENCE

KG Beauty, Lead Makeup Artist & Owner, Nashville, TN, April 2012-Present

• Design and circulate digital promotional materials

• Update and maintain portfolio

• Notable projects include:

  • New York Fashion Week

  • Miss Universe Extravaganza, Thailand 2022

  • Hair stylist for Jovani Prom 2017 campaign

  • Lead makeup artist for Live Free Cosmetics launch photo shoot

Jovani Fashions, Social Media & Marketing Coordinator, New York, NY, August 2014-Present

• Create and implement new social media marketing campaigns to build brand awareness

  • Increase Instagram following of @jvnbyjovanifashions over 120% annually

  • Launch thirteen successful cycles of the Jovani It Girl contest

• Maintain and update company website

• Produce and manage World of Prom fashion shows in Atlanta, GA

• Analyze marketing products for efficiency

• Build partnerships with PR agencies, beauty brands and influencers

• Manage all product requests and returns

Crowned Swan Boutique, Social Media Manager, Atlanta, GA, August 2014-November 2022

• Design and manage content for Instagram and Facebook

• Define KPI’s for social media campaigns

• Monitor analytics and engagement

Ram Realm, Social Media Editor, Bronx, NY, January 2014-June 2014

• Developed marketing tools for university magazine

• Managed social networking sites for efficiency

• Authored and published highly ranked articles

  • "Fashionably Confused"

  • “Fordham Five: What to Eat When Pulling an All-Nighter”

Immaculate Conception Catholic Church, Certified Catechist, Tuckahoe, NY September 2013-October 2015

• Teach sixth graders about the Catholic religion

• Prepare weekly lectures

• Implement classroom rules and regulations

• Evaluate students’ performances for grading purposes
  

American Eagle Outfitters, Sales Associate, Scarsdale, NY, August 2010-June 2014

• Elevated sales by strategic marketing and product placement

• Honed interpersonal skills by providing outstanding customer service to diverse clientele

• Informed and guided shoppers through seasonal promotions
  

ADDITIONAL EXPERIENCE

Jovani Fashions, Public Relations and Marketing Intern, New York, NY, August 2013-July 2014

Part of the Solution, Volunteer, Bronx, NY, September 2013-January 2014

The Wedding Salon, Volunteer, New York, NY, July 2013

Rosedale Achievement Center for Girls, Mentor, Bronx, NY, August 2011-January 2012

Fashion for Philanthropy, Participant, Bronx, NY, September 2010- May 2011

HIGHLIGHTS

• Microsoft Word, Powerpoint and Excel

• Digital/Social Media Marketing

• Fluent Spanish

• Customer-Service Focused

• HTML Proficient